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  • February 23, 2010
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Callaway — “Testing”

Need to create the illusion that you’re shooting in Antarctica? Head to Minnesota. Our home state’s Lake Mille Lacs offered miles of horizon with which to play on this spot for Callaway’s Big Bertha Diablo. Who knew location scouting would require so many layers?

All phases of this project — from creative through post/deliverables — were handled by threevolts (now if we could only learn to golf…)