THREEVOLTS | Craftsman
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Craftsman

“Made to Race”
Director

Juan Antonio del Rosario

Date

October 04, 2015

Category
DOC
Tags
SERIES, ZAP
DETAILS

Every year Craftsman Tools builds a vintage race car to celebrate the American auto tradition. We helped them tell the story with “Made to Race” — a multimedia campaign composed of an 8-episode documentary series, blog posts, still images, and memes .  “Made to Race” reached over 6 million people, and doubled the brand’s video retention rate.