THREEVOLTS | St. Jude Medical
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St. Jude Medical

“2 Million Hearts”

DETAILS

Modern Climate engaged us to create a documentary to celebrate the two-millionth implant of St Jude Medical’s flagship mechanical heart valve. The story took us into medical archives, and across the country to interview patients and physicians touched by the device, most notably, Dr Denton Cooley, the surgeon made famous for performing the first implantation of a total artificial heart. Our story was one of five (out of 1,100) projects nominated for a “Black Pin” at the 2011 SHOW.

Director

Bill Prouty

Client

Modern Climate

Brand

St Jude Medical

Date

December 16, 2010

Category
DOC
Tags
CASE STUDY, MEDICAL